Hinduism and Buddhism free essay sample

The two religions, Hinduism and Buddhism, are similar because they both had a belief in karma and reincarnation but different because Buddhism was founded by Buddha but Hinduism didn’t have a single founder, and because of Hinduism’s belief in many Gods but Buddhism’s belief in no particular God. Hinduism and Buddhism are different in that Hinduism believed in many Gods but Buddhism didn’t address any God. Hinduism believed in several Gods such as Varuna, who changed from God of the sky to the guardian of ideas of right and wrong, Vishnu, the preserver, and Shiva, the destroyer. Original gods of nature were altered to represent more abstract concepts. The Epic Age had poems that emphasized gentle and kind and honest behavior and the validity of life loyal to concentration on the Supreme Spirit. Whereas Buddha believed in salvation as arising from the destruction of the self. Hinduism and Buddhism were similar because they both believed in karma and reincarnation. We will write a custom essay sample on Hinduism and Buddhism or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The belief in reincarnation is that when your body dies, your soul is passed onto another, either animal or human. And how that next life was to be good or bad all depends on your karma. Karma is the belief that when you do good actions, good things will happen to you in the next life, and the same concept applies if you were bad. Hinduism provides good channels for the good life including meditation and self-discipline. These allowed the mind to be freed to concentrate on the divine spirit. Buddha also believed that the destruction of the self opens a pathway to a realm where suffering and decay no longer exist. He also denied rituals and believed that an individual could regulate their aspirations toward this goal without having any elaborate ceremonies. Hinduism and Buddhism were different in that Buddhism was founded by Buddha but Hinduism had no specific founder. Buddhism’s founder was Gautama, eventually called Buddha. He lived as a Hindu mystic, fasting and torturing his body. He eventually felt that the he found truth and traveled and gathered disciples to teach of his ideas. Buddha accepted some truth of Hindu beliefs like reincarnation but did not believe in the caste. Hinduism however did not have a single founder. This helps explain why the religion unfolded so gradually. Hinduism and Buddhism were different in that Buddhism was founded by Gautama and Hinduism had no founder, and also because Buddhism had no address to a god when Hinduism believed in many gods, and they were similar because they both shared a belief in karma and reincarnation.

Free Essays on Gatsby’s Grail

In the novel â€Å"The Great Gatsby†, by F. Scott Fitzgerald, a parallel with the Arthurian Legend, particularly that of the Crusade for the Holy Grail, is shown through the conduct of Jay Gatsby and Nick Carraway. Gatsby’s desire to attain Daisy Buchanan’s love is his crusade. Nick’s quest, on the other hand, is for a good life. Both men are on a voyage to uncover something to make themselves better, but each has different means of accomplishing their goal. Nick Carraway’s crusade is practically a copy of King Arthur’s quest for the Holy Grail. Nick’s desire and quest is to live his life by a moral code. This moral code is his holy grail. Coincidentally, this desire to live by a moral code is also similar to the Arthurian round tables’ ideals of chivalry. From the beginning of the novel until its conclusion, this moral code is exemplified in the way Nick resists passing judgment upon people. Nick watches out for the other characters by refusing to gossip about them. For example, Nick refuses to make any judgment regarding Gatsby’s affairs. Nick is also very concerned with honesty. This is another example of his idealistic adherence to a moral code. At one point he comments, â€Å"I am one of the few honest people I know.† (p. 64). However, Nick, like Arthur and his knights, is led astray from his quest for his grail. He begins dating Jordan and she becomes a distraction from his true quest. He begins to substitute his ideal of her for his ideal morality. This distraction shows when Nick proceeds to describe Jordan as a grail-like figure; â€Å"Daisy and Jordan sat by the couch, like silver idols.† (p.122). In a similar way to Arthur’s being led astray by Guinivere from his quest for the Grail, Nick begins to waver on his quest. But Nick is only momentarily distracted from his journey, because he realizes dating Jordan is not part of succeeding at his overall goal. Nick is quick to return to his original quest, a... Free Essays on Gatsby’s Grail Free Essays on Gatsby’s Grail In the novel â€Å"The Great Gatsby†, by F. Scott Fitzgerald, a parallel with the Arthurian Legend, particularly that of the Crusade for the Holy Grail, is shown through the conduct of Jay Gatsby and Nick Carraway. Gatsby’s desire to attain Daisy Buchanan’s love is his crusade. Nick’s quest, on the other hand, is for a good life. Both men are on a voyage to uncover something to make themselves better, but each has different means of accomplishing their goal. Nick Carraway’s crusade is practically a copy of King Arthur’s quest for the Holy Grail. Nick’s desire and quest is to live his life by a moral code. This moral code is his holy grail. Coincidentally, this desire to live by a moral code is also similar to the Arthurian round tables’ ideals of chivalry. From the beginning of the novel until its conclusion, this moral code is exemplified in the way Nick resists passing judgment upon people. Nick watches out for the other characters by refusing to gossip about them. For example, Nick refuses to make any judgment regarding Gatsby’s affairs. Nick is also very concerned with honesty. This is another example of his idealistic adherence to a moral code. At one point he comments, â€Å"I am one of the few honest people I know.† (p. 64). However, Nick, like Arthur and his knights, is led astray from his quest for his grail. He begins dating Jordan and she becomes a distraction from his true quest. He begins to substitute his ideal of her for his ideal morality. This distraction shows when Nick proceeds to describe Jordan as a grail-like figure; â€Å"Daisy and Jordan sat by the couch, like silver idols.† (p.122). In a similar way to Arthur’s being led astray by Guinivere from his quest for the Grail, Nick begins to waver on his quest. But Nick is only momentarily distracted from his journey, because he realizes dating Jordan is not part of succeeding at his overall goal. Nick is quick to return to his original quest, a...

Blog Assignment Example | Topics and Well Written Essays - 750 words

Blog - Assignment Example On a general level, I am a team player. I love working in groups and experiencing learning together with other people. I like communicating a lot and I tend to always pave the way for group members to share their ideas and knowledge. I like asking a lot of questions because I love details. In working in teams, I like to set a common goal. It is possible that despite being in a common group, members may not have the same ideas regarding the activity and not everyone could be sharing the same goals (Benjamin 25). This is why even at the onset, I know that setting a common objective is essential in setting the foundation for success in any group activity. Everyone should be on the same page, and â€Å"despite the individual differences that exist, the work flow should be towards nothing else but the common and main group objective† (Benjamin 26-7). In the group activity for Solano Canyon Community Garden, aiming for the common goal is one of the things I am still very proud of. My group mates and I were able to establish a solid aim right from the very start. It was a good thing because while each member was given the freedom to decide and work on their own, we were all confident that we will not be straying away from what we really want to achieve as a group. Also, whenever we feel in doubt of a decision we were about to make, we consulted with the other group members to know their ideas about it. In this area, the essence of teamwork was truly at play. I learned that through this, we feel more bonded with each other because we work for a common goal. There were of course some issues with other people, because it is understandable that in every activity, feedback is always sought for. Either through giving or receiving, feedback is a necessary tool in improvement and progress. This was one of the things we lacked in either giving or receiving. Although there were several reasons or causes why this is lacking, I still feel that everyone

Independents study Essay Example | Topics and Well Written Essays - 2500 words

Independents study - Essay Example Ordinarily, marketing is considered an activity or function performed by business firms. However, marketing can also be carried out by other organizations and even by individuals. Whenever you try to persuade somebody to buy something, you are performing a marketing activity. Broadly viewed, the essence of marketing is a transaction - an exchange. Marketing occurs any time one social unit strives to exchange something of value with another social unit. Thus, marketing consists of all activities designed to generate and facilitate any exchange intended to satisfy human needs or wants ( Stanton, 1991). eMarketing is the "product of the meeting between modern communication technologies and the age-old marketing principles that humans have always applied.E-marketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous." eMarketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers. By such a definition, eMarketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity. E-marketing involves marketing planning within the context of the e-business e-environment. So not surprisingly, the successful e-marketing plan is based on traditional marketing disciplines and planning techniques, adapted for the digital media environment and then mixed with new digital marketing communications techniques This research looked into the advantages and limitations of eMarketing in an attempt to guide prospective marketers in the sale of their products. The Research Problem This research tried to look into the advantages and limitations of eMarketing. Much has been said about these aspects of emarketing but a few so far had looked into the benefits and limitations derived from it. Specifically, it attempted to answer the following questions: 1. What is eMarketing 2. What are the advantages of eMarketing 3. What are the limitations/disadvantages of eMarketing Related Literature This part describes and discusses important concepts, ideas, judgments and opinions of experts and authorities on topics which have bearing on the present study. The studies and literature have been reviewed to provide insights and to help the researcher in formulating problems and hypothesis and aid in the analysis and interpretation of data. What is eMarketing eMarketing is essentially part of marketing. The American Marketing Association (AMA) definition (2004) is as follows: "Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders." Therefore eMarketing by its very nature is one aspect of an organizational

Hydraulic fracking Essay Example | Topics and Well Written Essays - 750 words

Hydraulic fracking - Essay Example Fracking or hydraulic fracturing is the procedure of drilling natural gas out of shale rock layers profound within the ground. This process makes it feasible to produce natural gas drilling in shale layers that were once inaccessible with traditional technologies (Heywood 42-45). Fracking is one subject that has brought lots of controversies in regard to it being an answer to the energy crisis the world is facing or a disaster for the environment (4News 1-2). The controversies are acceptable since they assist in analyzing the process further and make proper adjustments. A report by 4news early this year reported a statement made by David Cameron in support for Fracking process. Cameron said that shale is significant for UK. He asserted that the shale gas could bring 74,000 jobs, more than  £3bn of investment, provide the people with a cheaper energy for the future, and boost the country’s energy security (4News 1-2). Cameron said this after being convinced by the institute of Directors claims that shale gas might generate over seventy four thousand jobs. Geologists, construction workers, engineers, truck drivers, business analysts and public relations employees are samples of the employees required by the production as well as equipment manufacturer s, cement and steel manufacturers, and drilling services corporations (Heywood 42-45). To counterbalance Cameron support for Fracking, 4news article provided an anti-fracking protester’s claim. The protester provided an extract associated with Fracking in US (4News 1-2). It stated that the US had evidently demonstrated fracking as hazardous, unhelpful and devastates societies. Considering the circumstances, this will be the scenario in UK, if the process is embraced. The protester noted that only one well had been drilled and fracked in UK and it caused earthquakes that destroyed the well so chemicals and gas leaked out. This

The Chocolate Industry In India

The Chocolate Industry In India Introduction This assignment deals with the organization whose current main product is at maturity stage in the market life cycle and its sales have been reduced, to sustain its market share the organization has to go for product development to defend it from its rivals. The organization chosen for this particular scenario is Lotus Chocolate Company Limited. An Overview of Chocolate Industry in India The chocolate industry in India as it stands today is dominated by two companies, both multinationals. The market leader is Cadbury with a lions share of 70 percent. The companys brands (Five Star, Gems, Éclairs, Perk, Dairy Milk) are leaders their segments. Till the early 90s, Cadbury had a market share of over 80 percent, but its party was spoiled when Nestle appeared on the scene. The latter has introduced its international brands in the country (Kit-Kat, Lions), and now commands approximately 15 percent market share(rediff.com).The Gujarat Co-operative Milk Marketing Federation (GCMMF) and Central Areca nut and Cocoa Manufactures and Processors Co-operative (CAMPCO) are the other companies operating in this segment. Competition in the segment will get keener as overseas chocolate giants Hersheys and Mars consolidate to grab a bite of the Indian chocolate pie. Per Capita Chocolate Consumption (in lb) of first 15 countries of the world Rank Countries Per Capita Consumption (in lb) 1 Switzerland 22.36 2 Austria 20.13 3 Ireland 19.47 4 Germany 18.04 5 Norway 17.93 6 Denmark 17.66 7 United Kingdom 17.49 8 Belgium 13.16 9 Australia 12.99 10 Sweden 12.90 11 United States 11.64 12 France 11.38 13 Netherlands 10.56 14 Finland 10.45 15 Italy 6.13 INDIA, stands nowhere even near to these countries when compared in terms of Per Capita Chocolate Consumption. (Data sourced from LMC International, The world cocoa market outlook).Chocolate and confectionary market is valued around US$ 282.6mn and which is divided into three main sectors or groups namely sugar boiled confectionery with US$ 65.2mn, next comes chewing and bubble gums with US$ 87mn and the major chunk goes to milk chocolate with US$ 130mn.Chocolate Consumption Structure by age groups are as follows- Children 55% Adults 12% Young Adults 33% (Data sourced from Overview of Indian consumer goods) The chocolate market in India grew by 19 per cent and reached the market value of INR 17.9bn(2007), low consumption patterns have been changing due to the raising economy(www.just-food.com). The market is divided into two segments urban and rural segments, the consumption of chocolate is higher in urban areas and lower in rural segment,the growth rate of urban is higher( Data sourced from Overview of Indian consumer goods). This poses a high potential for chocolate manufacturers as the raise in population who are opting for chocolates as alternatives as local mithais, as a part of cultural transition due to the high influence of western cultures at work and other areas(The Dark Chocolate Rush). Background of the organization Lotus Chocolate Company Limited is established in the year 1992 (www.lotuschocolate.com), It is renowned for its innovative chocolate design and their variety taste when compared with competitors. The plant is located at Medak district Andhra Pradesh. They provide consumer and industrial solutions for different chocolate manufacturers. The famous chocolate brands/products produced are Chuckles, Superr Carr and Tango. Lotus is also famous for producing customized chocolate gift packs upon consumers request(www.lotuschocolate.com).The core target market of the organization is the low end niche group(children young adults). The organization lost its core market share due to the increased marketing efforts and rapid development of new products based on changing customer trends(The Hindu Bussinesline). Issue-1 Decline of Lotus chocolate brands (Superr carr, Tango chuckles) in the market due to changing consumer and chocolate industrial patterns, high competition from well established multinationals such as Nestle Cadbury. The main objective of Lotus chocolate company ltd. is to regain its market share and stand against competition. SWOT Analysis Strengths Experience in chocolate industry. Brand presence in the market. Established industrial supplier. Medium production capacity. High suppliers base. Customized products facility for consumers. Weaknesses Limited distribution facility outside South-India. Poor advertising strategies. Limited product range. Limited resources. Opportunities Strong growth potential in South-India urban region. Raise in chocolate consumption. Market expansion into North-India. Changing consumer behavior patterns. Threats Aggressive market penetration by multinationals Price sensitive market. Competitive position of Lotus is fragile. Increasing production costs. Vast cultural influences on buying patterns. Alternatives to regain the market position and share by using Ansoffs Matrix Option A (Market Development) Developing markets other than core markets, such as moving into north Indian market or entering into other markets where the product or brand is not present. Option B (Diversification) This option deals with shifting the interests of the organizations core interest into other businesses interests, for instance moving away from chocolates and entering into cold drinks or clothes or etc. Option C (Market Penetration) This option deals with penetrating the existing core market with lower prices and more products with enhanced distribution processes. Option D (Product Development) This option deals with developing new products to compete in the market and to sustain the companys presence in the market . Recommendations A mixture of market penetration ( C)and product development (D) because for the following reasons This gives opportunity for Lotus chocolate to develop a product to sustain its brand value,market share,to increase its financial position and consumer base. Due to increased competition in the market, developing innovative tastes and along side producing chocolates with lower health effects such as Organic chocolates. As the organic market is gaining interest among the higher class segment(Indias booming organic market, rediff.com). Market penetration helps Lotus chocolate to revitalize its distribution systems and revitalize its brand image among the targeted consumers at sustainable price as the brand has its presence already in the market. Product development helps Lotus chocolate to over come its past weaknesses and product is the core and brand enhances its value. The rising chocolate consumption poses an opportunity which can be converted into financial means, develop a strong brand image and loyal consumers. Why not for Market development Diversification can be justified by the following sentences- Market development needs much heavier finance and it needs to invest more time resources , it deals with entering into new markets which are more complex and the risk is higher, in-turn concentrating on new markets may led to the fall of existing markets. Diversification deals with completely moving from core operations into new businesses and it is very risky and needs much time to develop and build reputation from scratch, these two options would need high monetary resources. Based on the present situation and Lotus chocolates swot analysis the best and feasible options are market penetration and product development which deals with existing markets. After deciding on what course of action to be carried for sustaining and developing the brand value and consumer base. The options and strategies chosen are product development and market penetration. After deciding to go for product development next comes what product to develop and whom to target, how to reach them and what are the core benefits the product is to deliver and the value chain process from suppliers to consumers. The strategy opted for reaching the perceived state of position is focused differentiation strategy coupled with best cost provider strategy from porters five generic strategies(Thomson etal,pg. 134).The focused differentiation strategy concentrates on a narrow buyer segment and outcompeting rivals by having lower costs than rivals, best cost provider strategy deals with giving customers more value for their money by incorporating good to excellent product attributes at a lower cost than rivals. According to an article named Indias booming organic market states that India would be both a major organic food producer and consumer, the potential of consuming organic food products are on a raise due to increased awareness about health and having environmentally friendly raw-materials. According to article named Global Organic Business the consumption of Organic beverages and confectionary would increase drastically in India by 40 % by 2020, starting early would be better option to reap the future benefits and would help us to establish ourself in the market. The core target group is children aged from 14 to 18 years old,teens and adults from rich urban segments and upper middle class sections. Branding of Hercules Branding adds value to the products and gives additional identity to the products and their consumers, products mite change but brands will not change and once a brand decides its characters and features it remains steady for longer time. Developing optimal brands needs a change in corporate management culture and their attitude. The influence for deciding a brand character is explained below Branding is one of the main ingredient in the success of the product in the market, the proposed brand values for Hercules is its premium nature, pure nature and energy, individuality and freedom. As Hercules is not a just a chocolate its more than an luxury experience. Marketing Mix Marketing mix consists of 4 Ps namely product,price, promotion and place (distribution). The right strategies for all these Ps are necessary for success of the product or service in the market. Product Product is the physical representative of the companys core value transition from organization to the consumers. Product strategies deal with the issues such as package, product shape,product features and product quality. The package is designed based on the target market and product features. The shape is also designed based on the perceived best by the target market and brand image. Packaging also has implications on the perceptions of the consumers which visually appeal them and classify the product into premium product. The levels of product are as follows- Core Product- The core benefits of the organic chocolate is that of its health benefits and taste variety. Tangible Product- The tangible are those benefits which are positioned by the packaging and advertisements. For this organic chocolate the tangible benefits are premium quality. Augmented Product- The augmented benefits are the values which reach the consumers expectations , which are non-tangible and can be measured only in-turns of consumer reply in favor of praising the product. Potential Product- The potential product benefits surpasses the expectations of consumers and the core-product, which would obtain large consumers delight. Product differentiation strategy provides the primary source for competitive advantage, this also provides a platform for developing future products under the same brand. Product strategy is directly linked to the strategies of the organization. The product line is available in two versions of weight namely 100gms and 200gms. Name of the Organic Chocolate is Hercules Price Pricing strategy deals with pricing the product based on the current market pricing structure, organizations break even, psychological pricing. The pricing strategy is also based on the product and the targeted consumers. The pricing strategy used for this product is a mixture of premium pricing and quality-based strategy. The cultural aspects of the target market has a profound impact on spending and food habits. The costing of the new product is one of the tough jobs of management. The cost of the product has direct relationship with positioning of the product. The factors to be considered while deciding a price for Hercules are as follows The consumer spending structure and their patterns are to be analyzed and find the average and the best cost in the market for Hercules. The companies costing systems and proposed investments for developing Hercules and the rate of returns expected by the organization. The brand strategies and the positioning strategies proposed for the Hercules also have their share on deciding the price. According to the article defining the premium chocolate market, the appearance of luxury chocolates in the super marts as the aspirants for consuming luxury has become a trend and even those who cannot afford the luxury goods are having premium chocolates as alternatives to satisfy their urge to feel good. A research presentation from Ledbury Research states that there would be 140,000 families in India with annual income around $230,000. The consumers spending have dramatically increased on apparels,food and entertainment. The pricing strategy which has been decided is value-based pricing and quality based pricing, the price decided after calculating the ROI,manufacturing costs , promotional costs distribution cost is 75 rupees for 100gms and 150 rupees for 200gms. This is unpriced structure across the market. The custom ordered chocolates online are priced based on their ordered quantity and their flavor structure. Pricing is done in a way to differentiate from competitors and duplicate products which are a major threat in Indian market, Organization to move towards price excellence for better market acceptance. Distribution Distribution deals with making product available to the consumers at right time and right place, the considerations for designing the distribution network deals with the consumers choice, companys resources and market infrastructure. The distribution sector in India is fragmented and completely complex due to the large size and fundamental infrastructural problems such as electricity, roads and warehouses. The main distribution system is divided into three segments namely distributors, wholesalers/super-marts and retail stores. The major factors which influence the distribution strategy for the Hercules is the product strategy, organizations strategy for business, target consumers. The strategy which is selected for distributing this project is selective distribution which means the company selects few distribution channels to reach target markets through which the product availability can be controlled by the company, this also assists Lotus chocolates to keep their brand image and to maintain the premium image of the product. Based on the competitors distributions channels, consumers choice and feasible options of the organization the selected ways to reach the target market are super markets , premium chocolate stores, hyper malls , airports(duty free stores ) and through internet directly to consumers (online). The distribution picture can give you a complete idea about Lotus chocolate distribution channels for Hercules. The picture states that they are single layer channels, double layer channels and triple layer distribution channels to reach the targeted consumers. As developing a strong customer base and differentiating the Hercules from other competitive brands and products, Lotus chocolate has developed a program for its customers to design their own organic chocolate online with the available options, through this options customers can directly buy and give their feedback directly. Promotion This is one of the most important aspect of the marketing mix which would decide the success of the Hercules(Organic chocolate ) in the market. Promotion deals with promotional activities such as advertising, promotional strategies such as offers, discounts, public relations and publicity. The promotion aspects aim at creating an impact about the Hercules on the mind sets of targeted consumers. We are going to use one of the oldest marketing strategy for promoting the product to the target market through AIDA model (www.changingminds.com), AIDA means to attract by visual appeal such as cool ads, create interest among the target market, then develop desire among consumers by proving more information about core and potential benefits of Hercules and the final one is action this is considered done when the consumers by the product. In addition to the AIDA model, the consumers interest through sharing benefits and values, opinions with customers and asking for their feedback via blogs, post and emails. The channels used to reach the target market are through print media, internet, television, out-door campaigning and point of sale. The basic message in the strategic marketing communication would be more of product oriented and would explain about the products core benefits and its core values which add value to the target market. The chocolates are advertised through 360 degree for complete. The television channels which are known for reaching target markets and their share are explained below The subliminal message which we want to pass on to consumers is that Hercules is not just a chocolate but its a wonderful and joyful experience and its merely more than a chocolate. This also needs to break and build the present brand image of Lotus chocolate company Ltd. Promotion and popularity of the product are directly proportional to each other. Emotional flavor infusions in the marketing campaigns would attract the targeted consumers. While marketing in India you need to understand the cultural aspects of the target market. Hofstedes cultural dimensions would assist in understanding cultural aspects of the consumers and also helps in designing an innovative message. The chart below explains power distance index, individualism, masculinity, uncertainty avoidance index and long term orientation. Sourced from (http://www.geert-hofstede.com/hofstede_india.shtml) As the above graph indicates that higher PDI means higher inequality among different sections of people, its also indicates that India is a collectivistic society, uncertainty avoidance is lower at 40 per cent which indicates that people are open to any uncertain situations and ideas. (wwww.geert-hofstede.com). By understanding the above graph the message through with we need to reach our target market should be designed and developed in way that it should touch them culturally and explain the health benefits and environmental benefits Hercules is going to provide. Other than television ads, there are also other channels through which we can reach consumers such as wall paintings, print media advertising such as publishing in premium magazines of sports, movies,business and animation. Point of sale posters at shelves at super stores, out-door campaigning at malls and multiplex cinema halls, conducting competitions on environment at international schools for faster promotion among schools. Another important form of advertising through online such as website ,pop-ups at yahoo, google,windows mail, orkut, twitter,face-book and much more. One more aspect of promotional channel which is gaining popularity is mobile advertising such as through mobile phone messages and mobile games. The utilization of full resources at maximum rate would help Lotus chocolate to create an impact in the market and target market and helps to establish the Hercules. Evaluation of the Hercules Success in the Market Evaluation is done based on the sales patterns. Consumer feeling are collected using feedback such as compliments and complaints. Key partnership with retailers and examining the consumer behavior towards Hercules. A primary research for understanding the current advertising strategy and the message passed through them and what target consumers understand and perceive. Marketing Production Schedule/Plan for Hercules Production objectives The main objective is to procure green or organic or chemical free cocoa and other raw-materials. Insure the quality is double checked. Ensuring that the process flow is smooth and meets the production capacity. Targeted production percentage is to produce 75 per cent of Hercules than other nominal brands which are out competed. Production of customized Hercules for customized orders are to be produced 25% of the total capacity. Marketing management objectives Increase the awareness about Hercules among the target market segments by 30% per annum. Decrease the potential customers resistance by 25 percent per annum. Position the brand image of Hercules as premium luxury chocolate and stand differentiated among the competitors by providing customized chocolates for consumers. Strengthening of non-priced competitiveness, business restructuring by rebranding the image of lotus chocolates company and Hercules brand. Demand creation, sustainment and enhancement of quality advantage and healthy products. Increase the sales of Hercules by 5-6 per cent per quarterly. Marketing Plan 02/05/10 Brand image and product development 05/06/10 Product testing for quality, taste, color and odor 20/06/10 Promoting Hercules brand through television commercials 25/06/10 Promoting through out door campaigning, print media, radio. 30/06/10 Passing the product through distribution channels and making it available to the target consumers. 10/07/10 Evaluating the outcomes of the advertising campaigns promotional activities. 20/07/10 Developing alternative and going for aggressive campaigning. The alternatives for promoting Hercules is by pairing with brands which are identical and supports each other in promoting themselves as premium brands. For example promoting Hercules (organic chocolate) with BMW or any luxury brands. Or Promoting Hercules with premium airlines through giving complementary packs to business class flyers, or promoting with premium star hotels.

Methods of Trafficking and Counters Essay -- essays research papers f

METHODS OF TRAFFICKING AND COUNTERS Many people choose to try and make fortunes through the illegal trade of drugs. This type of business gives the highest return of dollars spent, but is one of the hardest products to ship. There are many techniques that have been used throughout the years in order to try and get the illegal substances into the United States, which leads to the government’s response to counter the illegal transshipments. Although the War on Drugs appears to be a futile effort, there are many ways to tighten down on the drug traffickers and successfully put them out of business utilizing government tactics and education.   Ã‚  Ã‚  Ã‚  Ã‚  The main ways to ship illegal substances into the United States are by individual carry or by vehicle (land, sea, or air). The farmer or the manufacturers rarely ever attempt these methods, but instead utilize a third person to assume the risk for the transaction from supplier to the individuals seeking to either use or distribute the product. These individuals are called drug traffickers or â€Å"mules†, and the job does not discriminate between age, sex, or race.   Ã‚  Ã‚  Ã‚  Ã‚  One of the most disgusting examples of a trafficker is when a child is involved. Neither the manufacturer nor the supplier seem to mind if a child is carrying the same drugs that will soon infect the neighborhood’s playground. â€Å"A twelve-year-old boy, acting as a drug mule, became ill after trying to transport 87 heroin-filled condoms from London to New York. Upon arrival, the boy exited the airport, hailed a cab to drop off the drugs, and found the drop-off empty, the boy then became ill and started passing the heroin bags† (Stars & Stripes, 10). The fact that a young boy was used to transport drugs is appalling, but worse is that this article was not front-page news, or even second or third. The United States has become so accustomed to these types of tragedies, which has brought a sense of numbness to the activities. In order to counter the use of young children’s involvement in the drug trade, citizens have to realize the importance of keeping the children out of the newspaper.   Ã‚  Ã‚  Ã‚  Ã‚  Every child in the United States has a parental figure that has been tasked with the responsibility of teaching that child right from wrong. When events occur to demonstrate that obviously th... ...nforcement needs to be notified. At no time should a citizen get involved in actually stopping the drug activity, but that person should know what to do in the case that an illegal activity is observed.   Ã‚  Ã‚  Ã‚  Ã‚  The drug trade attracts many people with the lure of quick money and extravagant lifestyles. The truth of the seedy world of drugs needs to be exposed in order to totally confront the War on Drugs. The tactics that are used to fight against the traffickers of illegal drugs will not win the war alone. In order to defeat the drug lords and win the War on Drugs, every citizen of the United States must be enlisted. Although the War on Drugs appears to be a fruitless attempt, the road to success is paved with stronger government actions and better citizen support accomplished through education. WORKS CITED Clawson, Patrick. THE ANDEAN COCAINE INDUSTRY. New York, NY: Saint Martin’s, 1996. NATIONAL DRUG CONTROL STRATEGY,1997. Washington, DC: Office Of National Drug Control Policy, Executive Office of the President, 1997. STARS AND STRIPES. â€Å"Boy, 12, Swallows 87 Heroin-Filled Condoms† Vol 60, No 360; 14 April 2002.

Huaorani of Ecuador

The Huaorani Indians live in the Amazonian rainforest in Ecuador, and they are a semi-nomadic horticultural society. They hunt wild game, gather fruits, and berries, but they also grow their own plants. They live off the land and have to move from time to time usually every ten years or so in order to not over use the area. They are feared by many people in their region because of their violent reputation, they are temperamental, and unpredictable. The men and women have different chores, but are treated equal when making decisions. They usually have only two or three children because there are not enough resources to support too many children. They live in an egalitarian social system. Many searches have been utilized in order to try to find the most reliable and credible information possible. Some of the areas used include Google scholar search engine, Ashford online library to include ProQuest, yahoo search engine, however the ProQuest articles provide the best information. There have been many disappointments with finding non-credible sites. The first time that the Huaorani peacefully had contact with outsiders was back in 1958, when evangelical missionaries from the Summer Institute of Linguistics convinced a Huaorani woman that was a slave to go back to the forest she lived in as a child and help them relocate her family to a settlement and convert them to Christianity (Baihua, 2009). Due to oil companies trying to take over as much of the land as possible in order to get more oil they continued trying to get the Huaorani people to move to settlements and convert to Christianity. The missionaries told them that their culture was sinful and savage, and tried to pressure them into giving up their traditions and way of life. Since the missionaries tried to convert as many of the Huaorani as possible they have forced many deeper into the forest. They have retreated deeper in order to stay as pure to their tradition as possible. Many however did go with the missionaries and convert to Christianity which upset the rest that stayed true to the culture. The Huaorani tried their best to stay away from the outsiders, but the outsiders keep going after them and taking over more and more of their land. The oil companies continue to take over more land in order to find more oil. The Huaorani face many issues because of the oil companies that have taken over a large portion of their land. The Huaorani faced new diseases that sickened, and killed many of them. Their homes were invaded and destroyed by the outsiders. The oil companies have built a road through the heart of the Huaorani territory. Since the oil companies have done this it has severely hurt the habitat in which the Huaorani hunt. The rainforest that they hunted and gathered from was depleting very quickly, which caused food shortages. The oil companies have their own camps built within the Ecuadorian forest, which has exposed the locals to all of the material items that outside world has. Things like stereos, televisions, alcohol, and other luxuries. â€Å"While some Huaorani have resisted the patrollers, others have become dependent on them, some even becoming oil company employees,† (Cuna, 2007, para. 8). â€Å"The Huaorani believe that when someone dies, the soul starts a journey towards heaven. On the way, in the middle of the path, a big anaconda is obstructing the way. Only brave souls can jump the boa and reach heaven. Whoever fails, returns to earth as a termite, and leads a miserable existence,† (Cuna, 2007, Para. 12). When it comes to death the Huaorani do not fear it, nor do they morn for the one’s that pass. They do not have a big funeral like Americans do. They simply bury their dead and go on with life, there are no condolences offered. They have no sense of time when it comes to age and things like this. If you were to ask a man or woman how old they were they would not be able to tell you because they do not keep up with that. The Huaorani of Ecuador hunt with blowguns and spears made out of chonta wood which is very heavy (Cuna, 2007). They also use a fruit carcass that is filled with cotton to make it hard, and darts that they are curare-dipped (Cuna, 2007). The curare is made by mixing various vines and plants together and boiling them, which creates the poison that paralyzes and kills the prey (Cuna, 2007). The Huaorani are primarily hunters and their diet consists of monkey, wild boar, and turtles, but they also eat bananas and other native fruits in the area. They have a connection with the forest that is unknown to many people. Their connection with the rainforest is important to their survival in that without that connection they would not have the knowledge and abilities to gather and survive otherwise. The Huaorani acquired a few new methods for hunting from the outsiders. These items include shotguns and dynamite, which caused them problems because it made it too easy. By making it so easy they killed more than they needed to, which depleted the wildlife in the area. They hurt themselves by doing this because by killing all the animals they no longer had any to hunt. With no animals to hunt they would have no food other than berries, which caused weight loss and forced them to move. Huaorani fear snakes because they believe that they are evil and that is why in death the warriors have to jump over a snake in order to go on to live forever. They honor the jaguar in a sense because they think that the jaguar allows them to communicate with the spirits. They also have respect and interest in the trees because of the medicine they get from them, and because they relate the growth of trees to their own growth. How the leafs change with age and how the trees progress throughout the years. The trees are complex in the way they mature and grow just as the Huaorani do. They usually live in small settlements that they have planted vegetable gardens in and they grow manioc, maize, peanuts, sweet potatoes, and many types of fruits. That way they can have something besides just the meat that the men gather from the forest. By planting these gardens they have to move every ten years or so in order to keep from over exerting the land. Moving allows the land to heal itself so that it can be planted again years later. Huaorani living quarters are made up of smaller sub settlements within the larger settlement which are positioned at distances of a couple days walk from one another. They do this in case of danger and resource depletion. This is a prerequisite to the egalitarian social system that they live by (Rival, 2005). Their houses can provide shelter for ten or so people all of the same family. There is almost always laughter and joking going on throughout the households because the Huaorani are very close. Men in the tribe wear a cotton string like clothe around their waist that also holds their genital in the upright position. Women wear a similar cotton string clothe, but theirs is thinner. Once children are able to walk on their own they can then wear the cotton string clothe, but not until then. Huaorani children are very self-sufficient and independent, and their relations with the adults are devoid of authority. Adults have no sense of hierarchical superiority, and they are not over-protective of the children. The Huaorani define independence as the ability to bring food back and share it with others. The next stage of maturity for both genders is when they are mature enough and decide they want to get married. This is when they get their ears pierced and have a wedding ceremony. These ear piercings are not like ours, they have hard pieces of wood placed in the holes until they get to the right size. Gender relations consist of the men being the hunters, the women can hunt but usually do not instead they gather fruits, and berries, and take care of the children. The men and women are treated equally when it comes to family decisions, however there are different chores. The Huaorani women are strong and independent, and also know what plants to use as a natural birth control in order to limit themselves to two or three children. The children learn from their elders by observing and trying to imitate them. At very young ages the children are able to be on their own, once they have learned to walk and share food. Huaorani do not really care about the children talking so much as they do singing, sharing, and hunting. The affect that the horticulturist life style has on the gender relations is noticeable by the roles that each member of the family plays. As far as being gathers of meat, berries, childcare, and marriage. There is informal education among the Huaorani when it comes to the children learning their place and responsibilities based on gender. The children stay close to adults knowing that they will not be sent away. No one tells the child to do this, but they begin to imitate what they see their elders doing. Children do not get scolded or praised for their behavior by anyone in the household. The children have no bedtimes they just play until they fall asleep. This type of education may not be acceptable in our society, but this is what they know. This is their way of life and how they grow and mature throughout their life. Children finish the first stage of life maturity when they can walk and gather on their own and in return home and share what they got. Kinship in the Huaorani society is very important in that family life is the most important thing to them. The kinship consists of mother, father, children, spouses, and grandchildren. This helps with the daily responsibilities that are required of the family. If something were to happen to a child such as becoming orphaned then other family members will automatically take the child in as their own. The horticulturist lifestyle affects the kinship of the Huaorani because they live in small groups based on their family unit in order to ensure that their families are provided for. They take care of family first as far as food and other much needed supplies are concerned. Political organization, there really is not any except for when there is a major conflict only then is there any type of leadership. No one gives orders to anyone, they all know what they have to do and they do it. There is no need for political organization unless there is a major issue that arises and that is usually not between kin or other Huaorani settlements, but outsiders. This is because they usually settle any disputes on their own by giving food to one another or by killing the offending party. The beliefs that they have affect the lack of political organization needed. Their main idea is to be as self-sufficient and independent as possible that is the egalitarian society. When a member of the household becomes sick all the other members have to live with the same food restrictions to help the sick person recover (Rival, 1998). Relatives that live in a different house do not share the same food restrictions. Members usually share illnesses when living in the same house. There is natural medicine made from various plants to help with certain diseases and for birth control. Illnesses have become worse since the Huaorani have made contact with the outsiders. The outsiders brought new diseases that they have never experienced before. These diseases have hurt and even killed many of them because they refuse help from the outsiders and they themselves do not have the cures for them. The Huaorani have had changes in their social life due to the outsiders taking much of their land. They have had to run deeper into the rainforest in order to remain free. By doing this their life changed because they had to give up some of the land that they once used for daily life. However, they still laugh and joke among each other. They still enjoy the company of their kin and make the best of their life. The outsiders have brought out the worst in them by angering them, which led to deaths of outsiders in order for them to protect their own way of life. Beliefs and values that are shared and practiced by the Huaorani are very important. Their beliefs are directly affected by their horticulturalist life style, in that they are all about sharing and taking care of their kin. They have ceremonies for important maturity stages such as becoming an adult, preparing for marriage, and the wedding itself. They values that they have are being true and taking care of their own. They do not value material items because they do not need them. Without their beliefs and values they would have nothing. Huaorani economy is all about sharing among the sub settlement members. They are all about sharing meat, berries, and other necessities. Adults share with each other and help one another when gathering food. Children go out with the adults and gather food also, and they bring it back to the house to share with everyone. Everyone works together in the household to ensure that no one lacks what they need to survive. They also defend their home together so that no harm comes to their family. Everyone in the household will have food to eat because the food collected by one member is shared with all. They do not however share with members of a different sub settlement because they have no reciprocity between them. This is just not a common thing for them. If they did give food and then got nothing in return it would cause a war between the two settlements. The future of the Huaorani looks very gloomy in my opinion. They have been through so much in the past thirty years, and who knows how much more they can endure. If the oil companies continue to take over more and more of the rainforest then the Huaorani will soon have nowhere left to hunt. Without the government standing by their word and keeping a certain amount of land secure for them they will surely come to their demise. Their cultural safety is in harm due to the continued desires for the oil rich soil that they depend on for their livelihood. In conclusion the Huaorani people are a semi-nomadic horticulturalist society that has little need for political organization, and gender relations and kinship are affected by their egalitarian social system. Their horticulturalist lifestyle affects every aspect of their daily life to include kinship, gender relations, and social organization. Everything in their daily life is affected in some way by their beliefs and cultural practices. Without their kinship there is no way that they would be able to survive as a people. Their lack of political organization may be a bad thing for them given their current state with the outsiders continually taking over more of their land.

Learn Chemistry - A Guide to Basic Concepts

Learn Chemistry - A Guide to Basic Concepts Chemistry is a logical science. You can master the essential concepts yourself. You can study these concepts in any order, but its probably best to start from the top and work your way down  since many concepts build on understanding units, conversion, and how atoms and molecules interact. Key Takeaways: How to Learn Chemistry Its possible to learn the basic concepts of chemistry online.Chemistry concepts should be studied in a logical order because concepts build upon each other. Jumping into the middle of the science can lead to confusion.While its fine to learn chemistry principles online, be aware that the lab component is an important part of the science. Its a good idea to supplement textbook learning with experiments using a chemistry kit. Introduction to Chemistry: Learn about what chemistry is, what chemists do, and why you would want to study this science.Units Measurements: Get a handle on the metric system and the common units used in chemistry.The Scientific Method: Scientists, including chemists, are systematic about the way they study the world. Find out how to use the scientific method to collect data and design experiments.The Elements: Elements are basic building blocks of matter. Learn what an element is and get facts for them.The Periodic Table: The periodic table is a way elements can be organized, based on their similar properties. Find out what that table is, how it was designed, and how you can use it to make your study of chemistry much easier.Atoms and Ions: Atoms are single units of an element. Ions can be made up of one or more types of elements and carry an electrical charge. Learn about the parts of an atom and how to identify the different types of ions.Molecules, Compounds, Moles: Atoms can b e joined together to make molecules and compounds. A mole is a useful way of measuring an amount of atoms or larger components of matter. Define these terms and learn how to perform calculations to express quantities. Chemical Formulas: Atoms and ions dont bond together randomly. Find out how to predict how many of one type of atom or ion will combine with others. Learn to name compounds.Chemical Reactions Equations: Just as atoms and ions combine in very specific ways, molecules and compounds react with each other in definite quantities. Learn how to tell whether or not a reaction can occur and what the products of a reaction will be. Write balanced chemical equations to describe reactions.Thermochemistry: Chemistry is the study of both matter and energy. Once you learn to balance the atoms and charge in a chemical reaction, you can examine the energy of the reaction as well.Electronic Structure: Electrons are found in regions around the nucleus of an atom. Learning about the structure of the electron shell or electron cloud is important for understanding how atoms and ions will form bonds.Chemical Bonds: The atoms in a molecule or compound are attracted and repelled with respect to each other i n ways that determine the types of bonds they can form. Molecular Structure: Once you understand the types of bonds that can be formed between components in a substance, you can begin to predict and understand how molecules are formed and the shapes they take. Valence shell electron pair repulsion (VSEPR) theory helps chemists understand molecular structure.Liquids Gases: Liquids and gases are phases of matter with properties distinctly different from the solid form. Collectively, liquids and gases are termed fluids. The study of fluids and how they interact is important for understanding the properties of matter and predicting the ways in which that matter can react.Rates of Reaction: Several factors affect how quickly and completely a reaction proceeds. Learn about these factors and how to calculate the speed at which a reaction can occur.Acids Bases: There are several ways to define acids and bases. One way is to look at hydrogen ion concentration. No matter which method you choose, these categories of chemicals participate in some v ery important reactions. Learn about acids, bases, and pH. Oxidation Reduction: Oxidation and reduction reactions go hand in hand, which is why they are also called redox reactions. Acids and bases may be thought of as reactions involving hydrogen or protons, while redox reactions tend to be concerned with electron gain and loss.Nuclear Reactions: Most chemical reactions involve exchanges of electrons or atoms. Nuclear reactions are concerned with what happens inside the nucleus of an atom. This includes radioactive decay, fission, and fusion.

Free Essays on Marriage In The Middle Ages

As human beings, we often spend our entire lives living to be loved and searching for our â€Å"soul mate.† In response to this need for love and companionship, the tradition of marriage was brought into existence. The idea of a "perfect" wedding has drastically changed over the years; however, if we examine history, we will find that no other era was as influential towards marriage as the Middle Ages. One might say the medieval marriages were the building blocks to what marriage is today. The appropriate age to get married in the Middle Ages was much younger than what we see today. Grooms, on the average, were much older than their brides. More than three-fourths of all women were married before they reached the age of nineteen; however, there were cases of noble women not marrying until twenty-four. Couples typically married as soon as they reached maturity or were able to have children. Love, however, was not seen as a necessity. This is a result of the medieval belief that the sole purpose of marriage was to reproduce. Most couples weren't married by choice; rather the majority of marriages were arranged. This custom allowed families control over who their children spent the rest of their lives with. Marriage laws in the Middle Ages were very strict, yet to the point. Each marriage custom had laws to go along with it; if these laws were not upheld, legal action could be taken. The council of Westminster decided in 1076 that no man should give his daughter or female relative to anyone without religious blessing. Later, councils would decide that marriage should not be secret but held in the open. Marriage became a public confession of two people's love for one another. Witnesses are and were always present at a wedding to ensure its validity. Many of the wedding customs followed by medieval couples are still carried out today. Even in medieval marriage vows, the couple's promise to each other was sealed with a kiss which symbo... Free Essays on Marriage In The Middle Ages Free Essays on Marriage In The Middle Ages As human beings, we often spend our entire lives living to be loved and searching for our â€Å"soul mate.† In response to this need for love and companionship, the tradition of marriage was brought into existence. The idea of a "perfect" wedding has drastically changed over the years; however, if we examine history, we will find that no other era was as influential towards marriage as the Middle Ages. One might say the medieval marriages were the building blocks to what marriage is today. The appropriate age to get married in the Middle Ages was much younger than what we see today. Grooms, on the average, were much older than their brides. More than three-fourths of all women were married before they reached the age of nineteen; however, there were cases of noble women not marrying until twenty-four. Couples typically married as soon as they reached maturity or were able to have children. Love, however, was not seen as a necessity. This is a result of the medieval belief that the sole purpose of marriage was to reproduce. Most couples weren't married by choice; rather the majority of marriages were arranged. This custom allowed families control over who their children spent the rest of their lives with. Marriage laws in the Middle Ages were very strict, yet to the point. Each marriage custom had laws to go along with it; if these laws were not upheld, legal action could be taken. The council of Westminster decided in 1076 that no man should give his daughter or female relative to anyone without religious blessing. Later, councils would decide that marriage should not be secret but held in the open. Marriage became a public confession of two people's love for one another. Witnesses are and were always present at a wedding to ensure its validity. Many of the wedding customs followed by medieval couples are still carried out today. Even in medieval marriage vows, the couple's promise to each other was sealed with a kiss which symbo...

30, 60, 90 Day Branch Plan Essay Example | Topics and Well Written Essays - 750 words

30, 60, 90 Day Branch Plan - Essay Example The plan will be demarcated into distinct categories so as to accommodate the several sections of the comprehensive plan in initiating the processes that will symbolize the development and expansion of the branch and its activities. The new branch will not involve several officials on the grounds that being a novel venture it has been considered unfit to have several positions that may not only be costly for the corporation but also unnecessary. As a result, the composition will be a Branch Manager, approximately 2-3 Personal Banking Advisers and possibly 1 customer service adviser. The branch manager will play overall duties in the branch including the supervision of the other officials who will directly report to him. The minimum number of positions created will make it simple for the operations of the branch to begin pending further expansion of the branch as situations necessitate. The branch will be based on the University site where all products will be sold. The education inst itution will be the major centre for the branch as the target market along with core operations of the branch will be based on the university premises. Accordingly, focus will be on personal customers from the student and staff population implying that the market for the branch’s services and products will directly emanate from the university; both staff and student. A brand new branch would operate basing on the location whereby the university will provide the required market and focus for the business. The daily function of a branch manager will be to oversee the basic operations of the new branch including supervision of the staff, coordination of activities as well as interaction with the staff. The initial 30 day plan to implement growing business, staffing and development will be based on two primary parameters namely, product introduction and marketing through which the branch will engage in a process of making itself known to the potential clients. Under this program, the branch will develop a comprehensive product introduction scheme that will attract the clients most of whom will be drawn from the staff and students of the university to develop interests and demand in the products offered (Nieman & Pretorius, 2007, 24). Such a process will be inherently involving since the products must be relevant to needs and requirements as well as tastes of the potential clients. As a result, prior to the product development and introduction procedure, the branch will research and analyse the potential clients and their requirements. This will inform both the marketing and product introduction processes that will be of core importance in the initial thirty days of the implementation of the plan. Subsequently, marketing will be of prime importance in the initial phases of the implementation of the plan. Through marketing, the branch will seek to establish a niche in the wide mart by focusing on the target market that constitutes the staff and students of th e university. Through the marketing endeavour, the branch will attempt to popularize itself along with its activities, services and products to the potential customers (Ericson, 2007, 74). This will be an important step towards initializing the implementation of the entire plan. The subsequent step in the plan to implement growing business, staffing and development will involve staffing and development which constitute a crucial stage in the entire plan. Staffing will take pre-eminence owing to the fact that any commercial entity operates through its staff and the human resources of any entity determine its entire operation and stature. As a new venture, the

What is High Stakes Writing Low Stakes Writing Article

What is High Stakes Writing Low Stakes Writing - Article Example On the other hand, low-stakes writing is writing activities which are informal in nature and in grading. The objectives of teachers for giving low stakes writing assignments are to encourage active involvement of the students in the course through short essays written in the students’ own words. Through this method, teachers would immediately determine the scope of the students’ understanding of the modules and enable the teachers to immediately address any concern. Examples of low stakes writing assignments are abstract writing, summaries, headlines, paraphrasing exercises, definitions, editorials, letter writings, and reaction papers, among others. (The Centre for Teaching Excellence 11) Elbow averred that low stakes writing encourages students to explore other venues of the course materials to hone their skills. This type of writing provides opportunities for students to learn outside the classroom. Their research and data gathering skills are improved. They also learn to assimilate course materials with the external information gathered for the essay requirement. On the other hand, high stakes writing can be very stressful for students considering that a major portion of their overall mark depends on this assignment. At the same token, considerable stress is also placed in the hands of the professors who would grade these high stakes writing an assignment. Finally, these are not viable for very large classes considering the number of students to grade for the requirement. (1) Low stakes writing, on the contrary, create a more relaxed atmosphere for learning due to its informal nature and grading. Students are encouraged to voice their opinions and insights in their own words; thereby giving the teachers the opportunity to easily determine if the  students fully understand the concepts and theories imparted.